How Google My Business Can Boost Your UK Business in Local Search
What Is Google My Business?
A free feature called Google My Business (GMB) assists companies in showing up in local search results. GMB listings appear on Google Maps and Search when a user seeks a service in their area.
Your name, address, phone number, website, and business hours are all included in your GMB profile. Consumers can read reviews, examine images, and receive directions to your business. A GMB profile is crucial if you manage a local business.
Why Google My Business Matters for Local Search
More people are looking for local companies. Recently, there has been a notable surge in “near me” searches. Google gives preference to GMB results when someone searches for a service in their region.
A properly optimised profile can assist you in:
- Appear in the local pack (the top three results in Google Maps)
- Improve visibility for location-based searches
- Increase website visits and phone calls
- Build trust with potential customers
If you don’t have a GMB profile, local searches might not find your company.
Setting Up Your Google My Business Profile
Creating a profile is simple, but setting it up correctly is crucial. Follow these steps:
- Claim Your Business
- Visit the Google My Business website.
- Enter your business details and verify ownership.
- Provide Accurate Information
- Ensure your name, address, and phone number match your website and other listings.
- Add your website URL and business category.
- Write a Clear Business Description
- Explain what you do in simple terms.
- Include key services and areas you cover.
- Add High-Quality Photos
- Include images of your premises, products, or services.
- Update photos regularly to keep your profile fresh.
- Enable Messaging
- Allow potential customers to message you directly from Google Search.
- Update Opening Hours
- Keep them accurate, especially during holidays.
Optimising Your Google My Business Listing
Setting up your profile is just the start. You need to optimise it to improve rankings and attract more customers.
- Use Keywords in Your Description
- Include terms people search for, such as “loft conversion in Exeter” or “kitchen renovations in Devon.”
- Avoid stuffing keywords unnaturally.
- Encourage Customer Reviews
- Reviews boost credibility and improve rankings.
- Ask satisfied customers to leave feedback.
- Respond to all reviews, both positive and negative.
- Post Regular Updates
- Share promotions, events, or news.
- Keep customers engaged with fresh content.
- Add Products and Services
- List services with clear descriptions and pricing.
- Help customers understand what you offer before they contact you.
- Monitor Insights
- Check how customers find your business.
- Adjust your strategy based on search trends.
Common Mistakes That Hurt Local Search Rankings
Many businesses set up a GMB profile but fail to maintain it. Here are some common mistakes:
- Incorrect Business Information
- If your details don’t match across the web, Google may not trust your listing.
- Ignoring Reviews
- Not responding to reviews can make your business look inactive.
- Failing to Add New Photos
- A lack of images can make your profile seem outdated.
- Not Using Google Posts
- Regular updates show customers that you are active and engaged.
Resolving these issues can improve your search rankings and customer trust.
How Leadiflo Can Help You Dominate Local Search
It takes time to set up and maintain a GMB profile. Many companies find it difficult to appropriately optimise their listings. Leadiflo is useful in this situation.
What We Do:
- Claim and Verify Your Profile
- Ensure your business appears correctly in search results.
- Optimise Your Listing
- Use the right keywords and categories to boost visibility.
- Manage Customer Reviews
- Respond professionally to feedback and encourage positive reviews.
- Post Regular Updates
- Keep your listing fresh with promotions, updates, and announcements.
- Monitor Performance
- Track how customers find you and adjust strategies accordingly.
After creating a GMB profile, many companies neglect it. You may lose potential clients as a result of this error. Leadiflo makes sure your profile is competitive and up to date.
Why Choose Leadiflo?
There is competition in local search. Having a GMB profile alone is insufficient. To stay ahead, you need constant management.
Leadiflo specialises in improving Google rankings for home improvement and trade companies in the UK. We customise methods to meet your demands since we know what works in your sector.
We can assist you in:
- Increase enquiries from local customers
- Stand out from competitors
- Improve your online reputation
- Convert more search traffic into real business
Having a properly maintained GMB profile might mean the difference between being ignored and receiving leads.
Get Started Today
You’re losing out if your Google My Business presence isn’t attracting clients. You can increase your company’s ranking, draw in more leads, and expand it using Leadiflo.
To find out how we can enhance your local search visibility, get in touch with us right now.