Maximising Your Digital Marketing Strategy: How SEO, Google Ads, and Google My Business Drive Traffic and Increase Conversions

SEO, Google Ads, and Google My Business are three of the most effective ways to get noticed online. Used together, they give you strong visibility, local reach, and the ability to target people at the exact moment they’re looking for what you offer. So how do you bring them together? And more importantly, how do you make sure they’re working? That’s where Leadiflo comes in.

They help UK businesses create digital marketing strategies that actually get results. No fluff. No wasted budget. Just clear, focused action. Let’s break down each element so you can see how it all works—and how Leadiflo can make it work better for you.

SEO: Get Found Without Paying for Every Click

Search Engine Optimisation is how you make sure your website appears when people search for services like yours. If you run a home renovation company and someone types “kitchen renovation Exeter” into Google, your site should be right there on the first page. If it’s not, you’re losing business to your competitors.

SEO involves several key steps. First, you need to identify the keywords people actually use to search for your services. Then, you need to build pages on your website that match those searches. These pages must be helpful, relevant, and easy to understand. You also need to use proper headings, titles, and meta descriptions to tell Google what your pages are about. Your site should load fast and work well on mobile. Links between pages help users navigate, and backlinks from other trusted websites can improve your authority.

The goal isn’t just traffic—it’s the right traffic. When SEO is done properly, it brings in people who are actively looking for what you offer. They’re ready to buy or enquire. Leadiflo focuses on getting those kinds of results. They research what your ideal customers are searching for, and they build your SEO around that. They don’t just chase rankings. They build strategies that lead to real business growth.

Google Ads: Appear at the Top Right Now

SEO is a long-term strategy. If you want fast results, Google Ads is the way to go. With Google Ads, your business can appear right at the top of search results almost immediately. You choose the keywords, create the ads, and only pay when someone clicks. It gives you full control over where and when your ads appear.

This is perfect for competitive keywords, time-sensitive offers, or businesses that are just getting started. You can run ads in specific locations, target the best time of day, and set a clear budget. But running ads without a strategy can be expensive. If you choose the wrong keywords, write poor ads, or send traffic to weak landing pages, you’ll burn through your budget without getting leads.

Leadiflo helps you avoid that. They plan and manage your ad campaigns from start to finish. They make sure your keywords are relevant and profitable. They write clear, direct ads that get clicks. They test and adjust your campaigns based on real data. And they make sure the traffic goes to landing pages that convert.

If you’re a solar panel installer in Devon, for example, people are searching for “solar panel quotes near me” or “solar installer Exeter”. With Leadiflo running your ads, you can show up at the top of the results and bring in high-quality leads right away.

Google My Business: Show Up Locally and Build Trust

If you run a local business, your presence on Google My Business matters. This is what shows up on Google Maps and in the “local pack” of search results. When someone searches for “painter near me” or “glazing company Exeter”, they often choose a business based on what they see in the map listings.

A good GMB profile includes accurate contact info, opening hours, a link to your website, reviews, photos, and answers to common questions. This helps build trust with potential customers. People want to see that you’re real, local, and reliable. They want to read reviews. They want to see photos of your work. And they want to be able to call you or get directions right from the search result.

But just having a GMB listing isn’t enough. You need to keep it up to date. You need reviews coming in regularly. You need to respond to questions and comments. Leadiflo handles all of this for you. They make sure your GMB listing is set up correctly and stays active. They help you manage your reviews, post updates, and track results.

For trades, home services, and other location-based businesses, GMB is often the main driver of local traffic. If you ignore it, you’re giving up free visibility and losing enquiries.

How These Work Together

The real benefit comes when you use SEO, Google Ads, and GMB together. Each channel supports the others. You reach people at every stage of the buying process. Someone might see your ad first. Then they notice your GMB profile and read your reviews. Then they see your website in the organic results. You build visibility and trust by showing up everywhere.

Here’s how it might work for a landscaping business in Exeter. A potential customer searches for “garden design Exeter”. Your ad appears at the top of the page. They click it and look at your site. They scroll further and see your organic listing—so they know you’re not just paying to be seen. Then they check your GMB profile, read your reviews, and decide to call. They’ve interacted with your business in three different places—all in one search.

That’s how you win online. And that’s exactly what Leadiflo helps you do. They align your SEO, ads, and GMB strategy so everything works together. Your budget is used properly. Your message is clear. And your business is in front of the right people.

Real Results, Not Fluff

The goal isn’t traffic for the sake of traffic. It’s leads, enquiries, bookings, and sales. Leadiflo works with real businesses across the UK. They’ve helped kitchen fitters rank on page one. They’ve brought in regular leads for loft conversion companies. They’ve made sure garden designers show up at the top in their local areas. And they do it by focusing on what works.

They don’t rely on flashy tools or bloated reports. They keep things simple. They test. They measure. They improve. Whether you need more organic traffic, better ad performance, or a stronger local presence, Leadiflo has a strategy that works.

What You Can Do Today

Ask yourself these questions:

• Can people find your website on Google when they search for your services?
• Are you getting enquiries from your site regularly?
• Are your ads converting into actual leads?
• Are you showing up on Google Maps?
• Do you have reviews that build trust?

If you’re not sure—or if the answer is no—then now is the time to act.

Leadiflo can audit your current setup and show you where the problems are. They’ll create a strategy tailored to your goals and your market. And they’ll do the work to get you where you need to be.

Let Leadiflo Help You Grow

You don’t need to manage your digital marketing alone. Leadiflo takes the pressure off. They make things work the way they should. You get more visibility, more traffic, and more customers. SEO, Google Ads, and Google My Business – each one plays a role. But together, they create a powerful strategy that drives results.

If you want a partner who focuses on real growth and not just fancy words, get in touch with Leadiflo today. They’ll help your business take the next step—with clear strategy, direct communication, and proven results.